Public Relations, as opposed to advertising, promotes companies or individuals via editorial coverage. This is known as "earned" or "free" media -- stories appearing on websites, newspapers, magazines and TV programs -- as compared to "paid media" or advertisements.
What does this entail:
- Write and distribute press releases
- Create and execute special events designed for public outreach and media relations
- Copy writing and blogging for internal or external websites
- Social media platform management, promotions and responses
Why is public relations important:
Firms and individuals can utilize public relations strategies when they want to protect, enhance or build their reputations through the media. Allow Love Grown Wellness to analyze the organization, find the positive messages and translate those messages into positive media stories. When the news is bad, we can formulate the best response and mitigate the damage.
Contact me for a complete list of public relations and media services at firstname.lastname@example.org